If you have developed an eLearning course then you probably know that simply creating a course is only half of the work.
After weeks of research, feedback, creating and correcting a comprehensive, high-quality online course, you have finally finished it. But there is a tiny hiccup – Nobody knows it exists.
To start collecting revenues and making sales, it is important that people know about it, visit your website to check it out and of course, like it.
For gaining this kind of visibility, getting your marketing strategies straight is vital. And even though you might think that you are doing everything right but there are still some factors that need consideration.
Read on to find out.
Not Creating Your User Avatar
Research is crucial before you commence the development of any content.
- Knowing who is your target audience, including their social stature, income groups, style of living, beliefs, etc.
- Researching about their preferences of reading and learning material
- Knowing about their cultural differences
All of these things together, help create an avatar of your target reader and in creating a course which is more relevant overall.
When you fail to create a user persona, unintentionally, you end-up creating severely general content that may or may not interest the users of any particular niche.
In such a case, even though you invest reasonably in building marketing strategies and course promotion, you might not attract the traffic which essentially converts or even has a potential.
Not Finding Your Usp
Your unique selling proposition is what sets your eLearning course apart from the existing courses in the market. The goal is to offer something more and something valuable to your audience that your competitors are not providing.
Furthermore, devising your marketing strategies around the same concept would also help you in propelling your course in a bigger way as well.
For instance, if you are designing project management training courses, instead of providing a simple training course like most of your competitors, you can add practice-based exercises, targeting different levels of experience of project managers and then employ that USP in your marketing.
Making It Bland
For holding someone’s attendance, it is essential to create a course that is interesting and compelling.
From using strategic keywords and yet writing catchy titles and subtitles to present the content in an intelligible way, everything matters.
So if you have used big words to sound intelligent and not used enough graphics to represent your course as a serious one, chances are that it has become turgid and your target learners are having a hard time understanding it.
At the same time, if you have ignored your keyword research entirely, your course will not gain enough visibility on search engines.
The key is to find a balance between keeping it interesting and keeping it SEO-friendly.
Not Using Social Media Enough
As per wearesocial.com, there are around 3.48 billion unique social media users in the world in 2019. That means, over 42% of the total world’s population can be reached with one or another social media channel.
So besides working on your SEO and paid ads, building a social media presence and sharing your content regularly is vital for any brand.
If your eLearning course is not performing well and you know you have missed out promoting it over social channels, now you know the reason for its bad performance.
Keeping It All-theory
In order to engage your readers, it is crucial to give them something to think about. And when your readers are reading (nay, learning) an eLearning course, it is even more important.
The best way to engage people can be through practice, problems, questions, quizzes, even discussion topics. Especially, in practical application courses like Software & Systems Training, if you do not give provision for immediately applying the learned knowledge, your trainees may not be able to retain much of the stuff at all.
Bottom line is, if your course is boring, it might not become popular among the users and feedback and word-of-mouth are imperative forms of marketing. And when you are dealing in niche-based courses, industry reviews can make or break your course.
The biggest mistake that you can make in marketing is being hasty with decisions. Every tactic of your marketing strategy will take some time to take off. All you can do to make sure that it does is be consistent. Thankfully, there are technologies to support your eLearning course.