Posting On Instagram, Made Simple – A 2020 Guide
Strategies are at the heart of any task that you might look to accomplish. Contrary to popular belief, even simple activities like to post on Social media requires appropriate strategies for attracting maximum attention.
In today’s socially aware world, Instagram has become one of the foremost platforms that encourage the sharing of engaging content and connect multiple people from varying domains within a singular entity. Whatever is one’s theme or target audience, it is absolutely imperative that one creates posts that one’s audience craves.
However, most content creators on Instagram fail to recognize that posting on certain specific hours during the day is of equal importance as they having good content for engaging a larger mass. The working of the Instagram algorithm might have been easy to figure but the unending quest for followers is a little more difficult to understand. Hence, if one was wondering how to attract more followers, here is the guideline.
Listed below, are certain issues that play a variable role in this regard:
Most Suitable Time For Posting On Instagram
If one has a business account, then one’s insights would tell that their social media engagement peaks at certain points of the day. In general, it can be asserted that a picture posted within the hours of 9:00 am to 6:00 pm would generate a solid audience on a workday. However, if someone plans to be particular about the days they post, this guide shall come in handy.
The Best Time To Post On Instagram (Weekly)
- Sunday: 10:00 a.m. to 2:00 p.m
- Monday: 11:00 a.m. to 5:00 p.m
- Tuesday: 5:00 a.m., 9:00 a.m. to 6:00 p.m
- Wednesday: 5:00 a.m.,11:00 a.m. and 3:00 p.m
- Thursday: 5:00 a.m., 11:00 a.m. and 3:00 to 4:00 p.m
- Friday: 5:00 a.m., 9:00 a.m. to 4:00 p.m
- Saturday: 11:00 a.m
Understanding The Logic Behind Varying Degrees Of Engagement
Yes, these are not totally random timings based on observation, but they can be backed by reason. I studied, even mood swings seem to have an apparent pattern, and here we are studying the high tides and low tides of social media.
Why Certain Days Are Better Than The Others?
Users who are active in social media platforms have an increased affinity to use their phones after waking up (unless they consciously avoid doing so). This more than often occurs courtesy of a feeling of missing things on Social Media.
Hence morning posts tend to get better engagement. Monday mornings, on the other hand, tend to be more hectic than other weekdays (hence justifying the Monday morning blues) and therefore engagement is much less, compared to a Tuesday or a Friday. Weekends, particular Saturdays generate huge traffic as people start their weekend in a relaxed and free mind.
Why Various Target Followers Has Various Times of Posting?
If one has an Instagram account meant for the purpose of business, the concept of Instagram Insights arises. These audiences on the Insights determine your engagement with the posts. Hence their working hours and social media hours differ from field to field. It is vital that a note of every particular field and the periods during which they are most engaged is taken into account.
How Instagram’s Algorithm Affects Your Views?
Instagram like other social media platforms functions through its own unique algorithm which affects the average viewers on a user’s posts. It focuses on “newness” or “recency” of posts. This results in posts appearing on your scroll feed depending upon how recently they were posted. Constant sorting of newer posts frequently refreshes the feed.
Hence, it’s imperative that whatever you post must be as new as possible to your followers when they are scrolling through their individual Instagram accounts. For business accounts, one must keep an account of the interest or excitement generated by a post. For if a post attracts higher engagement among viewers, it would automatically get catapulted to multiple users.
When Is Your Audience Most Active?
If someone has an account meant for the purpose of business, it can be used in a number of ways. Instagram Insights are a feature that actively aids in managing your follower demographics, trends in their activity, assignations. Insights analytics is a tool that helps make informed decisions about the ideal time for posting on Instagram for your followers.
Your personalized Instagram Insights can be accessed from your profile page upon tapping on the Insights tab. The insights for each post can also be accessed from the insights bar below every post.
The Insights section for Followers provides the user with vital data on the periods of most activity of the said target audience. A graph is shown which depicts when one’s audience is most active regularly while another depicts those days on which they are online.
How Time Zones Affect Your Engagement?
The wider the geographical span of your audience (i.e, if the target audience spans over several time zones) the more difficult it becomes to settle on particular posting time. However, if the target audience is limited to one location, it becomes easier in the sense that only a one-time zone has to be taken into consideration.
Hence, therefore, if one wants to make a post on Instagram when everybody wakes up in the morning, one must wish to post when a major bulk of one’s followers is waking up.
Why Scheduling Instagram Posts Is Necessary?
With the help of scheduling off your Instagram posts, you can give coherence to your social media marketing strategies. Instead of posting every single day, one can pre-plan posts. This reduces a significant amount of effort.
How Scheduling Of Instagram Posts Is Done?
Perhaps the toughest and most time- wrenching task out there is to comprehend putting up posts that are relevant but also engage a large number of people on Instagram. Rather than doing this task manually and spending hours behind planning strategies, One, with the help of tools used for scheduling in this regard.
Scheduling Tools systematically lower the period spent on researching. A user can always use such tools which are readily accessible on the web to store drafts of their posts beforehand, that they can later post readily on their respective accounts according to the schedules that have been set up.
Most of the Instagram scheduling tools in the market are user-friendly. They are varied in their purposes- while some look specifically into scheduling, others possess in-built target audience analysis stats. Due to these features, Instagram scheduling becomes a very hands-on process and one can very easily come across the activity of the audience and their assignations, and even the times which are most suitable for making posts.
This can drastically reduce the effort behind micro-managing each post, hence streamlining the focus to create thematic content that could potentially attract a larger audience.
The software that one chooses for scheduling their Instagram posts will provide easy to follow, s instructions. But it is important that before you can begin scheduling posts, you will need to build an account with the help of another tool and eventually linking it to your Instagram page.
In What Intervals Should Posts Be Made On Instagram?
Besides making posts on particular periods in a day, the frequency of the posts also matters in social media sites for increasing your followers regularly and keep a constant connection with them.
If one wants to keep their Instagram feed forever appealing, one has to go in the path of major brands and literally follow the brands which lead in their respective fields of content. Upon researching one has discovered that the name of the companies which top the list make posts on Instagram at about 1.5 times every day.
This means that one should be regular in making posts on Instagram to maintain followers. They can aim for about 1-3 Instagram posts per day. However one should remember that it’s imperative to maintain your schedule of posts once the rhythm has been established.
Posting every alternate day and when the following grows then the user scales back to once or twice per week. This is exactly the kind of discrepancy that hampers one’s arrangement. Your followers will most likely fail to find any more interest if there isn’t consistency, and hence lose its engagement.
To not have this problem, the pace should be slow in the beginning. If the posts schedule has a limit of three posts a week then its fine to have just those. The number of posts can increase at a later stage. It is important that one focuses on quality over quantity. It is better to have a few good quality posts than have an account filled with mediocre content.
The above framework of instructions is definitely instrumental in providing a sound guideline to posting at appropriate periods on Instagram, for having a more active and engaging audience. You can build a selective base of followers and hence build your brand along the way effectively.