It wouldn’t be wrong to say that right now SEO also known as search engine optimization has taken over the online world, especially the online businesses.
If you look around, you will see almost everyone talking about SEO and SEO strategies just to rank high on the Google’s search engine. And well, the struggle is real and legit because let’s face it, the more visible you will be to the world, the more people will be attracted to your business and they will ultimately become your customers.
Not only visibility is the benefit of ranking high, in fact, when you rank high on a search engine, your business becomes more credible and it becomes more trustworthy. People now know the fact that a website or a business that ranks on top of the search engine surely has something impressive to offer because ranking high is no longer a piece of cake and it takes some real time struggle to become an SEO expert.
There are two options you can opt for. First, you can learn SEO yourself and come up with strategies that can help you rank high. The other option is to hire a digital marketing agency like Digitrio and let them do all the working for you. You can know more the services of Digitrio here so that you can end up with a final decision.
Now, if you are new to the SEO world then here are a few essential ranking factors you should know about;
1- Page Speed
The speed of your website at which it loads is the number 1 factor that decides whether you will rank high or not. You might be providing the best services, your content can be unique and interesting but if your website is slow and it doesn’t load fast then all your efforts will go to waste. You need to consider your website’s speed before working on your content and your business overall because the audience out there is quite impatient and they don’t have time to wait for your site to load. If that happens, they will just simply quit your website and look for another one.
2- Mobile Friendliness
Not having a mobile friendly site will be the biggest mistake you will ever make especially in the year 2019 because right now, people of this age usually prefer to access a website online through their mobile phones. Now, if in such a situation, your website is only limited to the desktop users and if it doesn’t loads on the mobile phones then it is but very obvious that you will miss out on the audience that could have been your customers. Also, according to the Google’s new algorithm, only those websites will rank high that are mobile friendly.
Content is always going to be the king whether it’s your website or a social media page. You need to focus on the quality and uniqueness of your content if you genuinely want to be called a winner. Google is now smart enough to identify the websites that have quality content posted on them and those who are just there for the sake of traffic while they post poor quality content. So, be very careful and to rank high, make sure to invest in your content of your website.
These are some of the basic essentials you need to follow if you want your SEO strategies to work and if you really want to rank high. Use the tips we just gave and we assure you that you won’t be disappointed with the results.