What Is The Average User Retention And How To Improve It For Your App?

5 / 5 ( 1 vote ) It can be very easy to assume that user acquisition is the most important metric for determining the success of an app. However, most developers and businesses would agree that user retention is more important. When an app does not have active users, the high rates of download might not make much of a difference. As a result, brands are now finding themselves spending a massive amount of time and funds to ensure user retention, which has become harder than ever to attain…

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